![]() ![]() In this article, I’m going to focus on apps that are compatible with iPhone, iPod Touch and iPad (iOS) because those are the devices I’m most familiar with and could access for the purpose of testing. While Apple’s campaign “ There’s an app for that” makes many of us now associate the topic of mobile apps with Apple, the reality is that companies such as Android, Nokia, Blackberry, and Palm all sell apps, too. But with 500,000 apps on the App Store in numerous categories and apps literally being released every day, it’s hard to stay on top of them. If the app is free or relatively inexpensive, then chances are we may be willing to give it a whirl. Apps to help manage your time, projects and clients. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp. In Search of AppsĪs a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%. Here’s where it gets even more interesting. Are you spending more time each day using your smartphone or iPad? Looking for some cool apps to simplify your work and life?Īccording to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. ![]()
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